Latest Articles by China Louise Martens

Whatever Happened to Your Company's Pre-Pandemic Plans?

Personalization Prep Work: Is Your Content Ready?

Align Self-Service Customer Support With Every Stage of the Customer Journey

How 4 Organizations Are Benefiting From Taking an Agile Marketing Approach

Mining for Content Gold: 6 Tips for Honing Your Interviewing Skills

How to Overcome Common Agile Marketing Challenges

Where Does Customer Experience End and Digital Marketing Begin?

How to Create Content With Purpose

Jonah Berger: Make Marketing Part of the Experience, Not an Interruption

Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors

Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric

Francisca Hawkins: 'Employee Experience Cannot Be an Afterthought'

Kate Stewart: Build DX Teams Who Complement and Challenge Each Other

Mike Berry: Martech Success Requires Big-Picture Vision

Mark Nardone: Take a Nuanced Approach to VoC, Customer Advocacy

Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences

Sean Ginevan: Measure Improvements to Understand DCX Success

Jean-Marc Bellaiche: Use Behavioral Data for Customers’ Personalization, Privacy Needs

Anju Visen-Singh: Close Digital Experience Gaps With Stronger Data Science Capabilities

André König: Democratize Emerging Technologies to Realize True Change

Micki Collart: 'Seek Ubiquity First,' Then Provide Consistency in Experiences

Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences

Andrew Bishop: Creating a Great Intranet Takes ‘A Lot of Planning and Activity’

Vidhya Srinivasan: Deliver ‘Immediacy, Simplicity and Access’ Across All Employee Experiences

Brett Caldon: Create Intelligent Experiences Personal to Every Employee

Scott Hitchins: 'It’s Time We Start Listening' to Digital Workplace Data

Ted Hopton: Authentic Leaders Inspire Respect, Admiration and Imitation