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Darin Archer is a commerce champion and technology maverick. As chief strategy officer he leads Elastic Path’s market strategy to help more enterprises seamlessly bring commerce directly into any interaction. Darin joined Elastic Path from IBM, where he was director of strategy and offering management for WebSphere Commerce. Prior to IBM, Darin held senior leadership positions at Intel and Adobe, where he drove product strategy in digital marketing, commerce and the Internet of Things (IoT). He has also led transformational programs for top brands in retail, financial services, communications and high-tech as a management consultant at Accenture.