Editorial
Digital Experience
How Ecommerce Companies Can Make the Case for 'Headless'
Darren Hitchcock is general manager, UK and Nordics, for Magnolia. With over a decade of experience bridging the gap between ecommerce and tech innovation he helps connect the two by finding interesting and disruptive solutions and help connect fast paced marketeers with insights and opportunity.
At Magnolia he is highly focused on driving better business outcomes — whether that be efficiency, interoperability or data exchange. The focus has always been at a technical level or a presentation level and yet the main business stakeholders are constantly fighting with friction. Bringing solutions together and optimizing the total investment is our purpose as we strive to make things easier and more agile.