Dave Norton

Dave Norton is a world-renown thought leader on business strategy. His work and frameworks have appeared in various HBR articles and are used by CX professionals around the world, but his research is not on CX. He is the foremost thinker on experience strategy, or, discovering what creates the most value for both the customer and the company.  He and Joe Pine, co-author of The Experience Economy, have worked together since 1999 on future-forward frameworks for the Experience Economy.

He is the founder and principal of Stone Mantel, The Experience Strategy Company, an insights consultancy focused on helping companies create meaningful experiences for their customers. For over two decades, he has been at the forefront of experience strategy. His clients include Coca-Cola, Marriott, Disney, Nike, Walmart, Johns Hopkins, Blue Cross, Royal Caribbean International, the Smithsonian, T-Mobile, and many other well-known brands. He is also the founder of The Collaboratives, a subscription-based research program that companies participate in annually. The program is designed to conduct primary research into the lives of consumers and discover how technology, meaning-making, human behavior, and design will continue to evolve and take shape.

As lead researcher and director of both Stone Mantel and The Collaboratives, Dave Norton has guided thousands of in-depth interviews and in-home observations that are the basis for these insights into experiences. His research includes 10 years of quantitative research into the role of technology in consumers’ lives.

Dave is also the author of Digital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things. And is currently working on the book project, Experience Strategy. Dave has lectured at Harvard, Columbia Business School, and other academic institutions. He received his Ph.D. from the University of Minnesota in 2002 in Rhetoric, Scientific, and Technical Communications and currently lives in Utah.