Editorial
Customer Experience
Customer Support Is an Investment, Not an Expense
Dave Seaton, CCXP, is an award-winning consultant with Seaton CX — the customer experience management experts for B2B SaaS.
His proudest moments on a project involved flying 4,768 miles, navigating rural Pennsylvania, and surviving a high-speed Uber ride down Bourbon Street to interview customers for a B2B SaaS company. Acting on those insights reduced customer churn by 66%.
He won the 2020 North American Customer Centricity Award for that project, a chunky black mini-monolith he uses as a bookend to hold up his dog-eared copy of Matt Dixon’s Effortless Experience.
Dave chases his three adorable screaming children around Grapevine, Texas. He’s hiked eleven National Parks and has fifty-two more to go.