Latest Articles by David Aponovich

'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical

Want to Woo Today's Consumer? Look Beyond Your Website

The DNA of a Successful CMO

With Customer Experience, Time Is Money

Solving the Digital Experience Puzzle to Drive Customer Loyalty

Tame the MarTech Beast for Better Customer Journeys

Storytelling and Selling: Expose Your Brand, Not Your SKUs

Build Your Digital Customer Experience Platform Brick by Brick

Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

Frictionless Customer Experiences Are the Best Customer Experiences

From Web Pages to Journeys: How to Prioritize Customer Pathways

That 'Digital Strategy' You Keep Talking About? It's Just Business Strategy

Digital Fitness is a Marathon - and a Sprint

When it Comes to Digital Experiences, We Ain't Seen Nothing Yet

What the Smartest Cities Know About Digital Experience

Digital Transformation Isn't a One and Done Deal

Marketers: Think Beyond the Search Engine to Serendipitous Discovery

The Digital Dash: Strategies to Keep Pace With Your Customers

Beyond Digital Marketing: Lessons from Digital Business Innovators

Are You Ready to Push the Limits of Your Digital Experience?

Break Away From the Crowded Digital Experience Pack

What Will Your Digital Experience Look Like?