Feature
Social Business
Interview: John Summers on His Social Business Experience at NetApp
Deirdre Walsh is an award-winning program manager with nine years of digital media, online community, and corporate communications experience. Currently, she is the Senior Social Media Manager for Jive Software. She has been published in several outlets, including The Wall Street Journal, and has been a featured speaker at events like SXSW.
In 2006, Deirdre launched the National Instruments social business program, which measurably impacted major business objectives, including customer loyalty, marketing, sales and product development. Prior to NI, Deirdre specialized in public relations for Hewlett-Packard, Allstate and the Texas Senate. She graduated with a bachelor of science in public relations and minors in business and English from The University of Texas.
In 2006, Deirdre launched the National Instruments social business program, which measurably impacted major business objectives, including customer loyalty, marketing, sales and product development. Prior to NI, Deirdre specialized in public relations for Hewlett-Packard, Allstate and the Texas Senate. She graduated with a bachelor of science in public relations and minors in business and English from The University of Texas.