Dennis Armbruster

Dennis Armbruster is the Executive Vice President at Verde Group and a leader in customer experience (CX) and loyalty strategy. With over two decades of experience across multiple industries, Dennis is recognized for his ability to translate customer insights into actionable outcomes that drive measurable revenue growth.

Throughout his career, Dennis has championed a strategic approach to CX, moving beyond traditional metrics like CSAT and Net Promoter Score (NPS). Instead, he focuses on identifying and eliminating friction points that directly impact customer behavior and engagement with the brand. At Verde Group, Dennis plays a key role in leveraging their patented Revenue@Risk® methodology, which pinpoints high-impact friction points posing the greatest financial risks, especially among a company’s most valuable customers.

Dennis’s leadership has delivered significant results for global clients, including the recovery of hundreds of millions in revenue. His work has been featured in partnerships with the Wharton School of Business and published in leading outlets like Harvard Business Review, USAToday, and CBS News. Known for turning complex CX data into strategic yet practical, financially driven strategies, Dennis equips organizations with the insights necessary to make meaningful improvements in customer retention and growth.

Under Dennis’s guidance, Verde Group's approach to CX isn’t just about enhancing the customer experience; it’s about linking those improvements to concrete financial benefits, ensuring CX insights play a central role in C-Suite decision-making.