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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Two people planning a journey at a wooden table with a map, laptop, notebook, and camera — symbolizing collaboration, discovery, and mapping the path forward.
The Complete Guide to Customer Journey Mapping
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Editorial
Master Yoda fictional character figure in Ximending Mall, Taipei.
Dos and Do Nots From the Master Yoda of Customer Advisory Boards
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Editorial
Child wearing a colorful winter hat, purple coat and striped leggings running through a corn maze lined with tall, dry stalks on a bright autumn day.
The Maze of AI in Marketing: What Should We Do First?
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Google logo in a skyscraper building in Toronto.
Inside Google’s Plan to Redefine Customer Engagement With Gemini Enterprise
Tokyo, Japan – February 13, 2025: A shop in the Otemachi area selling Osaka Expo 2025 merchandise, featuring a large model of the event’s mascot, Myaku-Myaku, beside a colorful display of themed goods.
CX Leaders, Stop Selling Sentiment — Start Selling Outcomes
Nvidia headquarters in Santa Clara, California.
Tech Giants Back Uniphore's $260M Series F for Enterprise AI Platform
Close-up of a smoke detector with a red warning light activated inside a modern hotel room.
The Night a 3 a.m. Fire Alarm Exposed Customer Service’s Biggest Flaw
The scene of a keynote from MAICON in Cleveland, with hundreds of audience members listening to a conversation.
The Great AI Readiness Divide in Marketing
A person holds a magnifying glass focusing on a twenty-dollar bill among a cluttered table filled with various objects like playing cards, glue and small trinkets.
The Overlooked Owned Channel Sitting in Every Inbox
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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