Editorial
Digital Marketing
Brands Are Finding Their Way With Location Data
Drew Breunig joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA, and Boost Mobile. Most recently, Drew used this advertising expertise and his computer science background to design and implement marketing intelligence applications for Omnicom Media Group’s data and analytics organization, Annalect. There he worked to transmute location, social, media, and audience data into forms beneficial to media planners and marketers. With a degree in cultural anthropology, Drew is uniquely positioned to understand how big data can create and identify valuable audiences for the advertising and media industry.