Editorial
Customer Experience
Why Your Voice of the Customer Data Isn't Actionable (and What to Do About It)
Duff Anderson is a visionary in Voice of the Customer (VoC) research with over 20 years’ experience. As Senior Vice President and Co-Founder of iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric. Duff is a featured contributor and speaker on the subjects of VoC, marketing technologies and the customer experience.