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Eric T. Peterson is the founder of Web Analytics Demystified and has worked in web analytics for over 10 years as a practitioner, consultant, and analyst. He is the author of three best-selling web analytics books, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, and one of the most widely read web analytics writers at www.webanalyticsdemystified.com. Mr. Peterson is currently building a strategic web analytics consulting practice to provide guidance to companies working to maximize the return from their investment in web analytics.
More recently, Mr. Peterson has created what can only be called "Google Analytics for Twitter", the Twitalyzer (www.twitalyzer.com) The growth of Twitalyzer has been nothing short of explosive and the application has been cited on CNN and by social media thought leaders like Guy Kawasaki, Robert Scoble, and Pete Cashmore.