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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
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How AI and Quantum Will Redefine Marketing in 2026 and Beyond
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Editorial
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The World Cup Playbook Every Marketer Should Steal
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From Listening to Action: Elevating CX in the Experience Economy
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A person wearing a hat, backpack and fall clothing walks alone down a tree-lined road covered in autumn leaves.
Better Data Means Better AI Across the Customer Journey
A woman crouches on a quiet forest road as a brown dog in a harness gently touches his nose to hers, creating a warm, affectionate moment between them.
When Customer Service Becomes a Brand Moment
A red-and-white target hangs on a wall with three darts stuck around it, all missing the center, symbolizing failed attempts or misfires.
10 Worst Marketing Misfires and Lessons Learned
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Customer Loyalty Wins. Customer Service Delivers.
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The Next Marketing Stack: AI Agents + Model Context Protocol
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The New Customer Journey Map: A Strategic Framework for CX Leaders
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Erika Morphy

Contributing Author
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Reporting from
New Orleans, La.
Covers
Customer Experience, Social Business, Information Management
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New Orleans-based journalist Erika Morphy has been covering technology and its business implications for more than 20 years.

Erika’s Recent Articles

Feature
Article
Digital Workplace
This Is Your Brain. This Is Your Brain on Multitasking
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Article
Analytics
Why Executives Should Be Dirtying Their Hands With Data Manipulation
Feature
Article
Digital Workplace
Making The Case for Unplugging During the Workday
Feature
Article
Digital Workplace
Are Employees Suffering from Tech Overload?
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Article
Analytics
Should Your Organization Be Auditing Their Algorithms?
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Digital Experience
Digital Transformation: Beware the Legal Details
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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Customer Loyalty Wins. Customer Service Delivers.Marketers Still Love Awareness — and It’s Costing Them10 Worst Marketing Misfires and Lessons LearnedVerizon on the New CX Equation: AI + Agent Experience = LoyaltyBetter Data Means Better AI Across the Customer JourneyThe Next Marketing Stack: AI Agents + Model Context Protocol
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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