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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Why Digital Asset Management Is the Living Memory of Your Brand
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Customer Feedback Tools: What CX Leaders Value Most
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Customer Loyalty Isn’t a Campaign. It’s a Climb.
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Why CMOs Must Treat Emotional Engagement as a Core Growth Lever
Glass ball in Rocky Mountains.
Qlik Launches No-Code Predictive Analytics for Business Users
A pug dressed in a striped shirt and white shorts, posed to look like it is playing a small guitar while sitting on the sidewalk with an open box in front.
CSAT Just Won’t Pay the Bills
Jon Cherki, CEO of Contentsquare, on stage at his company's conference.
Contentsquare Bets on Multi-Agent AI to Break Down CX Silos
A vintage red toy robot lies broken and toppled over on a wooden floor, symbolizing AI or technology failure.
In Contact Centers, AI Doesn’t Fail — Data Does
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Dinosaurs, Asteroids and AI: Which Kind of CMO Are You?
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Erika Morphy

Contributing Author
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Reporting from
New Orleans, La.
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Customer Experience, Social Business, Information Management
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New Orleans-based journalist Erika Morphy has been covering technology and its business implications for more than 20 years.

Erika’s Recent Articles

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Digital Workplace
This Is Your Brain. This Is Your Brain on Multitasking
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Analytics
Why Executives Should Be Dirtying Their Hands With Data Manipulation
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Digital Workplace
Making The Case for Unplugging During the Workday
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Digital Workplace
Are Employees Suffering from Tech Overload?
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Analytics
Should Your Organization Be Auditing Their Algorithms?
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Digital Experience
Digital Transformation: Beware the Legal Details
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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