Editorial
Digital Marketing
The Rise of Synthetic Data in Marketing: The Future of Market Research and Strategic Decisions
Ethan Hanson is an accomplished marketing and management lead, currently serving as Senior Experience Strategy Director at Merkle. In this role, he develops and executes the strategic vision for industry-leading brands leveraging data, psychology, and business strategies to drive revenue growth. Ethan has worked with 70+ brands including Samsung, Google, Adobe, Discover, Nike, Under Armour and L'oreal.