• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

News
NiCE team members stand at the NiCE booth at NRF 2026, posing in front of a large blue NiCE backdrop promoting AI-powered customer service automation, with demo screens, signage and a small meeting table visible on the show floor.
NiCE Launches Cognigy Simulator for AI Agent Testing
Read now
Editorial
A person in business attire sits on a concrete ledge holding a wallet, with a cardboard box of office items placed beside them on the sidewalk.
Why Most CMOs Fail Long Before the Exit Interview
Read now
News
Hand sketching website wireframes on paper, showing page layouts, content blocks and navigation elements during the design planning process.
Framer Expands On-Page Editing With Drag-and-Drop Localization
Read now
Close-up of a Duracell car battery installed in a vehicle engine bay, showing the battery terminals, wiring, and surrounding engine components.
Fully Charged: How Duracell Transformed Its Digital Presence with Webflow and Edgar Allan
Stacked Google “G” logos in red, blue, yellow and green, symbolizing Google’s expanding AI-driven platform strategy across search, commerce and customer experience.
Google Unveils Gemini Enterprise for Customer Experience
Orange background highlighting 4 circular headshots of guests from CMSWire TV's CMO Circle show
The Biggest Marketing Lessons From Season 2 of The CMO Circle
Close-up of a wooden match being struck against a matchbox, with sparks and smoke bursting into the dark background.
What's a Little Friction in Your Customer Experiences?
Close-up of a driver adjusting a car’s volume knob on the dashboard, illustrating how buyers are tuning out excessive noise and seeking more control.
Why Intelligence Beats Volume in AI-Powered Marketing
Five dogs of different breeds sit side by side on grass outdoors, facing the camera, with a softly blurred natural background.
Why Frontline Teams Define Customer Experience
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Latest Articles by Fabrice Martin

Editorial
Article
Customer Experience
Customer Experience Management: Why CX Pros' Influence Expands
Editorial
Article
Customer Experience
Good Customer Data Fuels AI Revolution in Customer Experience Management
Editorial
Article
Customer Experience
Will 2023 Be a Breakthrough Year for Customer Journey Orchestration?
Editorial
Article
Customer Experience
4 Paths to Call Center Success in 2023
Editorial
Article
Customer Experience
The Secret for Any Customer Experience Strategy: Listen to Frontline Employees
Editorial
Article
Customer Experience
Customer Service Agents Simply Want a Fair Shake
Feature
Article
Customer Experience
Can You Have Your Privacy-Personalization Cake and Eat It, Too?
Feature
Article
Customer Experience
Customer Care Must Become More Social
Editorial
Article
Customer Experience
Rise to the Challenge of Holiday Travel – Deliver Stellar Customer Experience
Editorial
Article
Customer Experience
Move Beyond Surveys to Gain a Full View of Your Customers
Editorial
Article
Digital Workplace
Why Voice of the Employee Is as Important as Voice of the Customer
Editorial
Article
Customer Experience
Become a Customer Experience Champion (and Create a Team of Champions Too)
Feature
Article
Customer Experience
So You've Been Asked to Revolutionize CX as a Team of One
Editorial
Article
Customer Experience
Don't Let Journey Mapping Fatigue Keep You From CX Success
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
The CX Reckoning of 2025: Why Agent Experience Decided What WorkedAI and the Customer Journey: Finally Seeing the Forest and the Trees10 Silent Website Bottlenecks Dragging Down Page SpeedWhat Are the Best Customer Experience Conferences for 2026?15 Marketing Certifications That Can Help You Earn a Better Salary Signal vs. Noise: Why Content Marketing Must Say Less — and Mean More
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising