• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign Logo
Editorial
Workers in a large garment factory floor, rows of sewing machines stretching across a brightly lit industrial space with employees assembling clothing at scale.
Why the Most Valuable Work Often Feels Unremarkable
Read now
News
Oracle corporate headquarters building and trademark logo on the building.
Oracle Launches 5 Agentic AI Applications for Customer Experience
Read now
News
Simtheory and Ortto Founders Chris, left, and Mike Sharkey.
Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
Read now
Webflow Hero Image Article 1
When Infrastructure Becomes Strategy: How One Agency Bet its Entire Business on One Platform and Grew 3X
White cube blocks with black arrows arranged in a line that splits into two directions on a blue background.
Customer Service Splits in 2: Bots Handle Volume, Humans Handle Reality
Cartoon-style blue robot holding a megaphone against an orange background.
AI: The Best Opportunity Ever for Authentic Brand Content
Delaware river during an early summer evening from historic New Hope, Pa.
The First 5 Minutes Define How Customers Will Treat You
A humanoid robot sits partially submerged in shallow water, appearing stuck and motionless, with a barren landscape in the background at sunset.
Where AI Wins — And Where It Still Falls Apart in Customer Service
Sprinklr President and CEO Rory Read stands on a darkened stage, gesturing with both hands open toward an audience whose silhouettes are visible in the foreground, as a large projection screen behind him displays the "Accelerate SKO FY27" branding in bold white and multicolor text.
Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Latest Articles by Gerry McGovern(Page 27)

Feature
Article
Tips & Tricks
Make Sure Your Website is Well Perceived by Staff
Feature
Article
Tips & Tricks
The Number One Skill for Managing Websites
Feature
Article
Featured Articles
Web Editors Have a Great Future
Feature
Article
Tips & Tricks
11 Search Engine Optimization Tips
Feature
Article
Web CMS
Search Optimization, Not Search Engine Optimization
Feature
Article
Featured Articles
Intranets: Strategy First, Usability Second
Feature
Article
Featured Articles
Is Communications Up to Running the Intranet
Feature
Article
Featured Articles
IT is from Mars; Web Content from Venus
Feature
Article
Featured Articles
Do You Make the Most Common Mistake in Content Management?
Feature
Article
Featured Articles
Web Content Management: Top 10 Predictions for 2005
Feature
Article
Featured Articles
Web Content Management (CMS) Comes of Age in 2004
Feature
Article
Tips & Tricks
Only Publish What is Useful
Feature
Article
Featured Articles
Internet Marketing Motto: Be Useful
Feature
Article
Featured Articles
Do You Manage a Website or a Warehouse?
Feature
Article
Featured Articles
Secrets of Great Web Headings and Summaries
Feature
Article
Featured Articles
Web Content Management Depends on Trust
Feature
Article
Featured Articles
Knowledge Management: Are You Too Busy to Think?
Feature
Article
Web CMS
How to Judge a Good Website from a Bad One
Feature
Article
Tips & Tricks
Websites: Easy to Start, Hard to Manage
Feature
Article
Featured Articles
The Web: Inside the Bubble was a Revolution
  • 26
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 26
  • 23
  • 24
  • 25
  • 26
  • 27
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
HubSpot Launches First CRM Deep Research Connector to ChatGPTThe Business Case for Real-Time Decisioning in Customer Experience15 Marketing Certifications That Can Help You Earn a Better SalaryMeet EmDash, the Cloudflare CMS and WordPress 'Spiritual Successor'Customer Service Splits in 2: Bots Handle Volume, Humans Handle RealityAI: The Best Opportunity Ever for Authentic Brand Content
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising