Gordon Plutsky is the Chief Marketing Officer for King Fish Media where he partners with clients on their marketing strategy and manages the social media, mobile marketing, market research and measurement/analytics aspects of their marketing campaigns. He is also responsible for the King Fish brand message, marketing and public relations. Gordon writes and edits the King Fish Think Tank blog and is the host of the King Fish Kings of Content podcast. He is a regular contributor to several marketing and media websites. Gordon is also an adjunct faculty member at the Endicott College Van Loan Graduate School teaching strategy and digital marketing and is a member of the Corporate Advisory Board.
Previously, he was Group Marketing Director for the CMP Channel Group (now UBM Channel), responsible for marketing CRN, VARBusiness, channelweb.com, face to face events and webcasts. Prior to CMP, Gordon was Executive Director of Marketing and Research at Ziff Davis Media, where he headed the marketing and research function of PC Magazine, eWeek, and Smart Business. Earlier at Ziff Davis, he was the Marketing and Research Director of PC Magazine and managed market research for PCWeek. Gordon has a B.S. in Psychology from the University at Albany, an MBA from Northeastern University.