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Web Experience
Mobile Web Analytics: Tracking Campaign Results with 2D Barcodes
Greg Dowling is Vice President of Mobile Strategy and Measurement at Web Analytics consutling firm Semphonic. Dowling is an expert in mobile measurement and enterprise analytics with over 15 years of professional experience in Web site technology and operations. He leads the company’s New York office and has extensive expertise ranging from content management systems and e-commerce platforms, to site search, user centered design, and e-mail and search engine marketing.
Dowling has over twenty years of experience leading diverse, cross-functional creative and technical development organizations. Prior to joining Semphonic, Dowling was Head of Analysis at Nokia. Preceding his work at Nokia he was Vice President of Strategy and Analysis at Digitas. He also worked for Jupiter Research as a Senior Analyst.