Latest Articles by Greg Kihlstrom(Page 2)

AI Marketing Tools 2024: When Hype Meets Reality

Change Management Challenges: Get Rid of Debt!

AI in the Workplace: Jobs, Creativity, & Ethics at Stake?

AI in Business: Friend or Foe? Choose Wisely

6 Elements Needed for High-Impact Customer Journey Management & Operations

How Conversational Marketing Could Enhance Customer Experience

How the Different Types of Conversational Marketing Tools Work Together

Helming True Customer-Centric Journey Orchestration

The AI Adoption Mindset: Augmentation and Collaboration

Understand, Serve, Listen: Building Your House of the Customer

3 Things to Consider Before Buying a Customer Data Platform

Defining Your Marketing Technology Philosophy

Failing at Agile? You're Doing It Wrong

The Importance of an Initiative Prioritization Model — and Benefit for Customer Experience

Agility Is No Longer Optional in Business

Building a Case for Centralized Content Management

How to Use Business Value to Prioritize Company, Customer Initiatives

The 3 Key Components of a First-Party Data Strategy

Understanding the Key Components of a Customer Data Platform

Use Next Best Action to Elevate Your Customer Experiences

How and When to Use Email Segmentation and Personalization

Do You Need Customer Journey Orchestration?

Creating an Agile Customer Data Strategy

Use CDPs and CRMs Together for Optimal Customer Experience

How to Prepare Your Customer Experience Efforts for a Post-Cookie World

Create Better Customer and Employee Experiences With Experience Level Agreements

Digital Transformation Goes Nowhere Without Leadership Buy-In