Latest Articles by Greg Kihlstrom, 2025 Contributor of the Year(Page 3)

Creating an Agile Customer Data Strategy

Use CDPs and CRMs Together for Optimal Customer Experience

How to Prepare Your Customer Experience Efforts for a Post-Cookie World

Create Better Customer and Employee Experiences With Experience Level Agreements

Digital Transformation Goes Nowhere Without Leadership Buy-In

The Link Between Digital Transformation and Customer Experience

Don't Forget the Human Component of Digital Transformation

Why Data Governance Is a Shared Responsibility

How Data Governance Improves Customer Experience: 3 Examples

Why You Need Real-Time Insights to Improve Customer Experience