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Digital Marketing
How to Build a Content Marketing Program from Scratch
Gurdeep Dhillon is global vice president of audience marketing and content strategy for SAP, and is a recognized leader in B2B Content Marketing. His team is responsible for building relationships and generating demand for SAP in the Sales, Customer Service, Marketing and Commerce lines of business. He is a nine year software industry veteran, having held roles in Competitive & Market Intelligence and Corporate Strategy. He has an MBA and MSIS from Boston University’s Graduate School of Management. Gurdeep is a family man who loves sports and great stories, and his life pretty much revolves around what his next meal is.