Heather Macaulay

Heather (Menery) Macaulay is head of revenue at Liquid, which uses first-party consumer data from Publishers Clearing House to build accurate ad targeting products. An ad tech veteran with more than 10 years in the industry, Heather was most recently at PubMatic as VP of Emerging Solutions. As a member of the executive team at PubMatic, she led sales efforts for their mobile and video offering globally, managing cross-functional teams across the US, UK/EMEA and APAC.

Before PubMatic, Heather worked with brands and agencies as a sales director at Velti/Mobclix. Before Velti, she was at Jumptap and Enpocket, during which she sold and launched some of the first mobile campaigns for Fortune 500 brands. After Enpocket’s acquisition by Nokia, she helped certify best-in-class partners for Nokia Interactive and represented Nokia on the Mobile Marketing Association Consumer Best Practice Committee.

In addition to her work at Liquid, she is currently an adjunct instructor at NYU’s School of Continuing and Professional Studies, teaching “Mobile Marketing: Reaching the Third Screen.” Heather was selected by Mobile Marketer as one of the Mobile Women to Watch in 2011 and until recently was also co-chair of the Women In Wireless organization.