Holly has been the Managing Director of the MACH Alliance since September 2022. The Alliance is a not-for-profit industry body that advocates for open and best-of-breed enterprise technology ecosystems, a modern approach to building platforms that are resilient, composable and connected. Under her stewardship, the MACH Alliance has grown into a globally recognized standards organization and the leading force in the composable enterprise movement.
A visionary and strategic thinker, Holly has over 15 years of experience in senior roles in product development, new business, and management across the digital, advertising, and design sectors. Holly has celebrated creativity through her career as a director of the UK's digital association, BIMA, international director at D&AD, and head of The Drum Network.
Her passion lies in building brilliant, future-facing programs and communities where people can genuinely thrive and access new opportunities.
Holly resides in London, England with her husband, and she enjoys spending her free time soaking up London’s rich art scene, staying sane with cold water swimming and navigating life with two teenagers. She studied anthropology at University College London and has been an active mentor at a variety of nonprofits including YouMakeIt and BIMA.
