James Ainsworth

James Ainsworth is a Community Manager for SDL (joining via the Alterian acquisition) and is an advocate for technology-driven marketing with a focus on social media analytics/data driven insight and how to effectively join up the full marketing mix.

He has a background in studying online communities and wrote his Masters dissertation on Facebook when the platform was in its infancy. As an early adopter of social media and with substantial experience in B2B deployment of social for lead generation, brand awareness and market research, the pursuit of more knowledge and application occupy most of his time but otherwise he can be found watching too much sport on TV or making a mess in the kitchen.