Editorial
Digital Asset Management
How DAM Protects Brand Integrity Throughout the Enterprise
Jason Arena is CMO of Northplains, a leader in content lifecycle management for marketers, overseeing the company's marketing strategy and activities worldwide. During his 20+ year career in design, marketing and brand management, he has held both agency and in-house positions globally.
Prior to joining Northplains, Arena served as Managing Director at OneKreate, a hybrid creative and technology firm specializing in content creation and proprietary technologies for content management and workflow solutions. He also previously held creative and management positions in both agency and corporate settings, including Macey Noyes Associates, Office Depot and Bayer Healthcare. He is a graduate of Parsons School of Design.