Jason Michaels - Profile

Jason Michaels is the B2B Marketing Strategy Lead at Accenture Interactive. His direct experience with business-to-consumer and business-to-business marketing initiatives includes brand and product launches, repositioning, product development, and go-to-market strategies for Boeing, ConAgra, HP Enterprise, Intel, Lowe's, Microsoft, and other large international brands. Jason can be found at online via LinkedIn and Twitter.

Jason’s Recent Articles

Editorial

Customer Experience

B2B Buyer Loyalty Hangs in the Balance

Editorial

Digital Marketing

The CMO Challenge: Success Depends on Customer-Centricity and More Collaboration

Editorial

Customer Experience

B2B Customer Experience Is Catching Up, But Still Has a Long Way to Go

Editorial

Digital Marketing

3 Areas of Focus for Today's Data-Driven CMO