Editorial
Customer Experience
Time to Burn the Customer Journey Map: Channels Don’t Matter Anymore
Jeff Hassemer is Chief Strategy Officer for Alterian, a campaign management and real-time marketing software company based in Bristol, UK. He's a global product marketing executive known for his thought leadership and product achievements in the areas of customer experience, marketing technology, and advertising technology solutions. He has a bachelor's degree from Ripon College in Ripon, Wisc.