Editorial
Digital Marketing
The 3 M's of Performance Marketing: What Every CEO Should Know
Jeff is CMO and co-president of Core Digital Media. He is responsible for the Marketing & Business Intelligence Departments of the Core Digital Media business, including its brands LowerMyBills and ClassesUSA.
In his role, Jeff directly oversees and manages all aspects of Core Digital Media’s marketing activities, including its display advertising, native, search, email, social, mobile and affiliate marketing channels. Collectively across these channels, CDM deploys over 100 billion online ad impressions annually driving consumer acquisition for all of its lead generation verticals (Lending, Education, Insurance), as well as on behalf of third party clients, including Quicken Loans.