• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign Logo
News
Oracle corporate headquarters building and trademark logo on the building.
Oracle Launches 5 Agentic AI Applications for Customer Experience
Read now
News
Simtheory and Ortto Founders Chris, left, and Mike Sharkey.
Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation
Read now
Editorial
White cube blocks with black arrows arranged in a line that splits into two directions on a blue background.
Customer Service Splits in 2: Bots Handle Volume, Humans Handle Reality
Read now
Cartoon-style blue robot holding a megaphone against an orange background.
AI: The Best Opportunity Ever for Authentic Brand Content
Delaware river during an early summer evening from historic New Hope, Pa.
The First 5 Minutes Define How Customers Will Treat You
A humanoid robot sits partially submerged in shallow water, appearing stuck and motionless, with a barren landscape in the background at sunset.
Where AI Wins — And Where It Still Falls Apart in Customer Service
Sprinklr President and CEO Rory Read stands on a darkened stage, gesturing with both hands open toward an audience whose silhouettes are visible in the foreground, as a large projection screen behind him displays the "Accelerate SKO FY27" branding in bold white and multicolor text.
Sprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite
A large pile of crushed and discarded aluminum beverage cans in various colors, tightly packed together in a recycling heap.
How AI Efficiency Crushes B2B Customer Relationships
Close-up of a casino dealer’s hands collecting poker chips and cards across a green table while players sit nearby.
Great CX at the Expense of Employees? That’s a Losing Strategy
Latest CoverageWebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Latest Articles by Jeff Lawrence

Feature
Article
Digital Asset Management
Spring Shopping for a DAM System
Feature
Article
Digital Asset Management
Is the DAM Industry Heading in the Right Direction?
Feature
Article
Digital Asset Management
DAM's Roadmap for 2015 and Beyond: Interoperability, Analytics
Feature
Article
Digital Asset Management
A Sneak Peek at DAM's Roadmap for 2015 and Beyond
Feature
Article
Digital Asset Management
Using DAM Content Migration to Maximize Asset Value
Feature
Article
Digital Asset Management
DAM Shopping? Use These Criteria to Find the Right Vendor
Feature
Article
Digital Asset Management
How DAM Connected Are You? CMIS4DAM May Make It Easier
Feature
Article
Digital Asset Management
Design Efficiency into Your DAM Workflows
Feature
Article
Digital Asset Management
Improve DAM Workflows Without Breaking the Budget
Feature
Article
Digital Asset Management
10 Ideas for Building a Successful DAM
Feature
Article
Digital Asset Management
Finding the Perfect Balance Between SaaS and In-House DAM
Feature
Article
Digital Asset Management
Understanding the Financial Implications of a SaaS DAM
Feature
Article
Digital Asset Management
SaaS vs. In-House DAM - Which is Right For You?
Feature
Article
Digital Asset Management
Digital Asset Management: Finding the Right Fit for Your Company
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Explore CMSWIRE
CMSWire TVCX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
HubSpot Shifts Breeze AI Agents to Pay-per-Result PricingHubSpot Launches First CRM Deep Research Connector to ChatGPTSprinklr Ships Spring '26 Update With AI Agents, Copilots and Governance Tools Across CX Suite15 Marketing Certifications That Can Help You Earn a Better SalaryAI: The Best Opportunity Ever for Authentic Brand Content25 Years of Web Diagnostics — And Websites Still Fail
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising