Editorial
Digital Marketing
A Recipe for Building Brand Value in an Era of Disruption
Jennifer Veenstra is a Director with Deloitte Consulting LLP in San Francisco. Jennifer leads Deloitte’s CMO program and has 23 years of consulting experience in market strategy and customer experience. Jennifer focuses her work on innovation, especially around the client experience. She has led many innovation projects including transformation of the Deloitte Client Experience and development of Deloitte’s Greenhouse labs. She has also focused on driving strategy and market integration for major mergers and acquisitions working across multiple function areas with a particular focus on customer strategy.
Jennifer holds a Bachelor’s degree in Math and Economics from Lawrence University and an MBA from The Wharton School at the University of Pennsylvania. Jennifer is active in the Oakland community, serving organizations that work to improve educational opportunities for inner city youth. Jennifer, her husband, and two kids live in Oakland, CA. She and her family are avid skiers and enjoy many winters skiing the mountains of Lake Tahoe.