Feature
Digital Marketing
Successful CMOs Create the Structure to Innovate
Jennifer Zeszut is CEO of Beckon—a SaaS omnichannel marketing analytics software company. Jennifer has been a marketing leader for most of her career working for top brands like eBay, Proctor & Gamble, and Cost Plus World Market. She was the trusted advisor to many more brands as head of Strategy and Analytics for digital agency Razorfish for many years. Prior to Beckon, she founded Scout Labs, a leading social media monitoring, analytics, and engagement platform which was sold to Lithium Technologies in 2010. She’s been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch and was invited to speak about entrepreneurship at the While House as part of President Barak Obama’s Startup America Initiative.