Feature
Customer Experience
The Three R's of Predictive Analytics
Joe DeCosmo is a director of advanced analytics and insights at West Monroe Partners. He has more than 20 years of experience building successful customer analytics teams and leading large and complex projects. His experience spans a broad range disciplines that drive effective customer intelligence and predictive analytics, including business intelligence and marketing performance dashboards, loyalty programs, customer segmentation, promotional mix and response attribution modeling, forecasting and demand planning, and supply chain analysis.