Justin Huntsman

Justin Huntsman is a marketing leader with 30 years of experience spanning technical, partner, field, and digital marketing. Formerly at Intel and SAS Institute (where he founded and edited the SAS Customer Analytics blog), Justin has led global web strategy, scaled enterprise platforms, and delivered measurable growth. Across those roles, he’s seen a consistent truth: confidence drives action. Every touchpoint either builds it or erodes it, and loyalty and growth follow from confidence earned. Today, he helps organizations reframe marketing around this principle, designing experiences that uncover decision barriers, replace confusion with clarity, and earn trust at scale.