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Justin Racine

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Justin Racine is Principal, Unified Commerce Strategy at Perficient, a global digital consulting firm serving enterprise clients throughout North America and the world. At Perficient, Justin drives digital commerce strategies that assists Fortune 500 brands to achieve and exceed business goals through commerce-enabled technologies. Justin has more than 14 years of experience in ecommerce, customer-focused experiences and branding strategy. In addition, Justin has been published in Forbes, Digital Commerce360 and Henry Stewart’s Journal of Brand Strategy. Justin’s monthly column for CMSWire focuses on relatable real-life experiences and how they apply to exceptional customer experience opportunities for brands.

Justin’s Recent Articles

Editorial
Article
Customer Experience
The Future of Customer Experience Is Built for AI, Not Humans
Editorial
Article
Customer Experience
The Future of CX Is Ambient, Adaptive—and Worn on the Body
Editorial
Article
Customer Experience
The Future for Your Consumers Isn’t Social Media — It’s Social Life
Editorial
Article
Customer Experience
Tariff Turmoil: This Is the Moment to Double Down on Customer Experience
Editorial
Article
Customer Experience
Retail’s Renaissance: Why Shoptalk Was All About Customer Emotion
Editorial
Article
Customer Experience
From Taylor Swift to KFC: The Power of Experience Economics