Karen Budell

Karen Budell is the Chief Marketing Officer at Totango, the industry’s only Composable Customer Success platform. She leads the marketing team responsible for brand and content, events, growth marketing, product marketing, and sales enablement.  Budell is an active member of CHIEF and serves on the Dean’s Board of Advisors at Quinlan School of Business at Loyola University Chicago. Budell previously worked at Momentive (MNTV), the maker of SurveyMonkey, where she served as Vice President, Brand Marketing, and the cross-functional driver for the rebranding of the NASDAQ-traded company and enterprise product suite. Previous to this, during her four years with Google, Budell led a team responsible for narratives and brand building for YouTube Ads and was instrumental in launching Google Marketing Platform. Having found success working with businesses of all sizes, both private and public, Budell's 20-year career in brand building and leadership has been fueled by her roots in journalism and a passion for storytelling through integrated, content-fueled campaigns.