Katie Austin

Katie Austin is a strategic content lead and developer advocate at Progress, where she serves as Strategic Awareness and Advocacy Lead for Sitefinity. With a background in audience analytics, media strategy, and digital publishing, she helps organizations navigate the evolving intersection of content, technology, digital experience, and customer engagement.

At Progress, Katie shapes global awareness efforts for Sitefinity, leads customer advisory board programming, and drives executive messaging around topics like composable architecture, AI-enhanced marketing, and personalization at scale. Prior to Progress, she held audience-focused roles at The Sun and Storyful in London, where she specialized in real-time analytics and editorial performance strategy. Now based in Ireland, Katie continues to contribute to campaigns, events, and industry conversations on reclaiming creative control in an increasingly automated and content-saturated world.