Ken Peterson

Ken Peterson, President of CX at QuestionPro, has over two decades of experience in the marketing research, retail, technology, hospitality and transportation industries with a recent focus on financially linked business insights, SaaS deployments and CX consultation. This ties in with his long history of P&L responsibility and detailed understanding of improving business operations. With a background in Mathematical Operations Research, he’s eager to find ways that companies can be more profitable through truly actionable insights in data.

Ken has had the privilege of helping clients to improve their customer experience in retail, hospitality, technology, travel, sports and media to better understand how to make use of the vast quantities of data that is now available, but often underutilized and misinterpreted. Delivering relevant insights, fact-based execution and bottom-line results.