Editorial
Digital Marketing
How Marketers Can Satisfy Customers, Google & Their Own Revenue Expectations
Feature
Customer Experience
Why Your Marketing Content is So Terrible and How to Fix It, Fast
Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company that she founded in 2017. Prior to founding Zhivago Partners, Zhivago was the co-founder of an SEO and content company, Cloud Potential, for two years. Prior to that, she spent a couple of decades as a revenue coach to company owners and managers, mostly for tech companies. Zhivago is a worldwide speaker on the customer’s buying process, and the author of the Amazon 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy." She was one of the first to map out the customer’s buying journey and recognize the role that the internet plays in the buying process.