Feature
Customer Experience
Customers Are Behind the Wheel on the Buying Journey
Lara Mehanna is General Manager of Mobile at DataXu, where she leverages her years of experience in mobile advertising and search marketing to guide the Company’s mobile go-to-market strategy. Prior to DataXu, Lara spent almost four years leading mobile market development for Jumptap, helping to build the mobile ad network and managing network and publisher relationships. Lara started her career in search marketing, running the global search product/business team at AOL, where she re-built the first AOL Instant Messenger product for international distribution and was awarded several patents related to smart searching and browsing. Lara is also leading the local NYC area chapter for Women In Wireless – connecting, inspiring, and creating opportunities for women in mobile and media.