Feature
Customer Experience
WEM: Dodging Common Lead Generation Mistakes
Laura Horton leads the marketing department at Pardot Marketing Automation where she is responsible for lead generation, sales support and event planning. Joining Pardot in 2008,
Laura spent time working as in client services before taking on the role of Marketing Manager. She comes from a background in event marketing and holds a degree in Public Relations from The Florida State University.
Laura is based in Atlanta. In addition to her role at Pardot, she also works as a freelance writer for several local publications.