Editorial
Customer Experience
Why Agentic AI Is the Next Step in Customer Journey Orchestration
Lauren Cousin is VP of Adobe & AI at Rightpoint, where she leads AI solutioning, quality engineering, and platform innovation across the Adobe Experience Cloud. With over 13 years of experience in Adobe Experience Manager and the broader content supply chain, she bridges technical expertise with strategic vision. Lauren holds an M.S. in Computer Science with an AI specialization from Georgia Tech and serves as a 2025–2026 Adobe Experience Manager Champion.