Editorial
Digital Marketing
Why Brands Need a Chief of Content Operations
Laurence Minsky is a Full Professor in the School of Business and Entrepreneurship at Columbia College Chicago, a best-selling author and a strategic branding and marketing consultant for ad agencies, design firms, corporations (ranging from a Fortune 5 company and others in the Fortune 500 to fast-growing, entrepreneurial startups), nonprofits, and governmental organizations worldwide. His books include Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement; Global Brand Management: A Guide to Developing, Building & Managing an International Brand; Audio Branding: Using Sound to Build Your Brand; The Activation Imperative: How to Build Brands and Business by Inspiring Action; How to Succeed in Advertising When All You Have Is Talent Second Edition; The Get A Job Workshop: How to Find Your Way to a Creative Career, and others. He has also published articles in The Harvard Business Review (11 times to date), Journal of Healthcare Management Standards, Advertising & Society Quarterly, MarketingProfs and elsewhere. As a recognized industry thought leader, Laurence has been quoted in major media outlets throughout the globe and is a frequent guest on leading industry podcasts. And as a consultant helping his clients achieve their branding and behavioral marketing goals, he’s received more than 125 industry accolades to date.