• About Us
  • Editorial Calendar
  • IMPACT Awards
  • CX Decoded Podcast
  • Press Releases
  • Product Directory
  • Advertise Here
  • Become a Contributor
Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

SPONSORED BY
ActiveCampaign
Feature
Three dogs sitting outdoors beside a large collection of golden trophies and ribbons on a grassy field, symbolizing award success and achievement.
How to Win a CMSWire IMPACT Award. Inside the Application Playbook
Read now
Feature
Customers line up at a busy deli counter beneath retro signage reading “Catering for All Occasions,” as servers take sandwich orders behind the counter in a black-and-white photo.
What Is Customer Experience (CX) and Why Does It Matter Today?
Read now
Editorial
A small golden puppy eats from a white food bowl labeled “FOOD” with paw prints, standing on a light wooden floor in a bright home setting.
Culture Eats Strategy, But CMOs Decide What’s on the Menu
Read now
A healthcare professional gently holding a patient’s hand in a comforting gesture, symbolizing compassion and trust in medical care.
How WellSpan Humanizes Healthcare Through Digital Experience
Large boulders and debris from a rockslide blocking a narrow mountain road surrounded by steep cliffs and greenery.
Some Consumers Find Zero Benefit With AI in Customer Service
Three dogs sitting on grass beside their owners during an outdoor training session — a golden retriever, a white poodle mix and a brown terrier — all on leashes and looking forward.
Untrained Customer Service Agent? Nope. Untrained AI? Nope.
A red wooden figure stands on a red bridge connecting two stacks of wooden blocks, linking a line of neutral-colored figures to the other side — symbolizing leadership, connection and bridging gaps in decision-making.
Social Proof and the Confidence Gap: What CX Leaders Can Learn From B2B Buyers
Two horses standing close together in a grassy field appear to be playfully “talking” or laughing with their mouths open, showcasing expressive faces and messy manes.
Your Boss Needs a New CX ROI Language: The Customer Asset Model
NiCE Software team members pose together at their booth during Salesforce Dreamforce, featuring branding for the NiCE + Cognigy partnership and event sponsor signage in the background.
NiCE Launches AI Ops Center for Enterprise CX Reliability
WebinarsResearchIMPACT AwardsCMSWire TVPodcastsEvents CalendarEditorial CalendarAdvertising

Latest Articles by Lesley Harrison

Feature
Article
Customer Experience
What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples
Feature
Article
Customer Experience
What Is a Call Center? How They Work
Feature
Article
Customer Experience
What Is Predictive Analytics? And How It Works
Feature
Article
Customer Experience
How UX Design Customer Metrics Can Improve Customer Experience
Feature
Article
Digital Experience
A Complete Guide to Content Management Systems
Feature
Article
Customer Experience
Using Customer Relationship Management to Promote Business Growth
Feature
Article
Digital Experience
Ad Blocking: What It Is & How to Use It
Feature
Article
Digital Workplace
Predict Business Success With the Break-Even Analysis
Feature
Article
Leadership
Can Employee Integrity Tests Identify Reliable Workers?
Feature
Article
Digital Experience
How to Use Gartner Hype Cycles to Evaluate Emerging Technologies
Feature
Article
Information Management
Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
Feature
Article
Customer Experience
A Guide to Understanding, Evaluating and Optimizing CX
Feature
Article
Digital Experience
What Are NFTs: Digital Assets or Modern Fad?
Feature
Article
Digital Experience
Web3 Crypto: A Decentralized Utopia or Dystopia?
Feature
Article
Digital Experience
Meta's Metaverse: The Future of Digital Experience Marketing?
Feature
Article
Customer Experience
What Is Average Handle Time (AHT) and Does It Impact Customer Experience?
Feature
Article
Information Management
Web3: CXM Revolution or Fad?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Explore CMSWIRE
CX Decoded PodcastCMSWire IMPACT AwardsCustomer Experience ResearchPurchase ReportsCMSWire Editorial CalendarState of Customer Experience ReportState of the CMO ReportBecome a CMSWire ContributorThe Wire (Press Releases)CMSWire Advertising & Sponsorship
Popular Articles
15 Marketing Certifications That Can Help You Earn a Better SalaryThe CMO’s 2026 Roadmap: How to Turn LLM Visibility Into GTM StrategyAI, Compliance and Customer Trust: 3 Pillars of Modern PersonalizationPwC & Salesforce Launch AI-Powered Contact Center SolutionYour Boss Needs a New CX ROI Language: The Customer Asset ModelAlexa, Meet ChatGPT: New Ecommerce Customer Experience Party Has Better Snacks
Editorial Channels
AI in Customer ExperienceCustomer Data ManagementCustomer Experience PracticesContact CentersDigital Experience LeadershipDigital Experience StacksEcommerceHyper-PersonalizationMarketing AutomationVoice of the Customer
Join the Community

Not yet a CMSWire member? We serve over 5 million of the world's top customer experience practitioners. Join us today — unlock member benefits and accelerate your career, all for free.

fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Published by Simpler Media Group, Inc.
Explore our Family of Brands
CMSWire Logo Square
Reworked Logo Square
VKTR Logo Square
Privacy|
Terms|
Contact|
Sitemap|
Advertising
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
fa-brands fa-linkedinfa-brands fa-blueskyfa-brands fa-x-twitterfa-brands fa-facebook
Privacy|
Terms|
Contact|
Sitemap|
Advertising