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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
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Customer Trust Is the Currency of CX — Why Broken Promises Leave Scars
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Editorial
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Is It Digital Transformation 3.0 or AI Transformation 1.0?
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Feature
A group of identical glossy white robots with glowing blue antennae moves in formation on a reflective surface. One robot, accented in red instead of blue, stands out in the front row, symbolizing individuality or leadership among chatbots.
CX Leaders Bet on AI, Yet Trust and Transparency Remain the Wildcards
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A single person stands apart on an open expanse facing a large crowd of people clustered together, symbolizing leadership, influence and standing out from the group.
Why Great CMOs Act Like Orchestrators, Not Megaphones
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Why Marketers Are the First to Bet Big on Agentic AI
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Is Your Board Ready for AI? Questions Every CX Leader Must Answer
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Will Google's Antitrust Search Ruling Impact Marketing SEO Strategies?
Sign made out of grass that says, "INBOUND" in San Francisco for HubSpot's annual conference.
HubSpot Unveils Data Hub, Breeze Agents and ‘The Loop’ at INBOUND 2025
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We’ve Lost Preview Text for Email. Are Subject Lines Next?
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Latest Articles by Lesley Harrison

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Article
Customer Experience
What Is Prescriptive Analytics? Definition, Benefits and Real-World Examples
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Customer Experience
What Is a Call Center? How They Work
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Customer Experience
What Is Predictive Analytics? And How It Works
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Customer Experience
How UX Design Customer Metrics Can Improve Customer Experience
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Digital Experience
A Complete Guide to Content Management Systems
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Customer Experience
Using Customer Relationship Management to Promote Business Growth
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Digital Experience
Ad Blocking: What It Is & How to Use It
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Digital Workplace
Predict Business Success With the Break-Even Analysis
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Leadership
Can Employee Integrity Tests Identify Reliable Workers?
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Digital Experience
How to Use Gartner Hype Cycles to Evaluate Emerging Technologies
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Information Management
Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
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Customer Experience
A Guide to Understanding, Evaluating and Optimizing CX
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Digital Experience
What Are NFTs: Digital Assets or Modern Fad?
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Digital Experience
Web3 Crypto: A Decentralized Utopia or Dystopia?
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Digital Experience
Meta's Metaverse: The Future of Digital Experience Marketing?
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Customer Experience
What Is Average Handle Time (AHT) and Does It Impact Customer Experience?
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Information Management
Web3: CXM Revolution or Fad?
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of digital customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, is home for AI practitioners and forward thinking leaders focused on the business of enterprise AI.

Join the Community
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