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Customer Experience
Reaching the Empowered Customer with Data-Driven Marketing
As the Chief Marketing Officer at Aprimo, I am pursuing my quest to help other marketers produce results that drive up the credibility and role of marketing. My blog draws on more than 20 years in marketing at Oracle, Akamai and a plethora of tech firms. Through my blog, I hope to have conversations around innovation and changes that we need to drive as marketers. Follow and engage with me on Twitter @lisaarthur.