Lisa D. Dance is a UX Research Consultant/Founder at ServiceEase where she works with businesses and nonprofits to create online and offline experiences that don’t frustrate or harm people. She is the author of, “Today is the Perfect Day to Improve Customer Experiences".
With over 10 years in the user experience field, Lisa’s background includes working with enterprises like Indeed and Genworth where she re-established the user experience function contributing to their website redesign winning over 17 national and international awards.
Lisa’s path to user experience started when she was 9 years old and told her mother she wouldn’t shop at a particular store anymore because of how they treated their customers. Ever since then she’s studied customer experiences and strategized ways to improve them.
Lisa regularly speaks on UX, AI, and Ethical Research at conferences including WITS SE 2023, UXPA International Conference, and UX Camp Chicago. Additionally, she conducts workshops to share her deceptively simple, but powerful “3Q Do No Harm Framework” for businesses to identify and address potential harms of their product, service or technology.
Lisa has a Bachelor of Arts in Political Science, Post-Baccalaureate Certificate in Marketing, and an Interaction Design Specialization Certificate. She has served on the Management Curriculum Advisory Committee at J Sargeant Reynolds Community College, Richmond Design Group Board, and as organizer of the Ladies That UX Richmond Chapter. In 2019, Lisa founded theUX Census (RVA) Survey, an annual survey of the User Experience Community in the Richmond, VA area.
Lisa is based out of Richmond, VA where she spends her free time reading, drawing, and enjoying a good laugh.
