Editorial
Digital Marketing
How to Ride Search Waves and Find Niche Keywords for Your Brand
Luke Richardson is a digital marketing specialist at EnergySage, an online comparison-shopping marketplace for rooftop solar, community solar and financing. He manages the company's SEO, and responsibilities include website analytics, site optimization, keyword strategy and technical audits. Luke have five years of SEO and digital marketing experience working for tech companies, including Lyft. He is based outside of Boston, spends much of his free time playing ping pong, and aspires to one day become Ron Swanson from Parks & Recreation.