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Luke Williams is the Chief Customer Experience and Research Officer at Forsta. With over 20 years of experience spanning Microsoft, Qualtrics, Voxco, AECOM, and Ipsos, Luke is a recognized leader in customer experience strategy, advanced research methodologies, and actionable insights. At PG Forsta, he partners with clients and internal teams to design and elevate CX and research programs that drive meaningful business outcomes. A New York Times best-selling author, Luke is also a sought-after thought leader known for shaping CX strategy at scale—including developing Microsoft’s “4 Voices” framework and leading CX strategy at Qualtrics