Luke Williams

Contributing Author
Luke Williams avatar
Reporting from
New York City
Customer Experience
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Luke Williams is head of customer experience at Qualtrics, the world’s leading experience management company. Luke was a core member of the research discovery team that discovered and developed the Wallet Allocation Rule and is a best selling author of The Wallet Allocation. He is a statistician and methodologist by training and award winning researcher. Prior to joining Qualtrics, Luke was Vice President and global leader of AECOM's Client Care Program, that firms global client feedback and analytics function. Before AECOM, he spent eight years with the world's largest survey research firm rising to head of research methods.

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