Editorial
Customer Experience
Rethinking Customer Engagement: Put Your Relationship First
Lynn Hunsaker is CEO of Marketing Operations Partners and founder of ClearAction customer experience optimization consulting. Lynn is one of 17 members of the CXPA Customer Experience Experts panel and #1 Author of the Year 2015 at CustomerThink.
She has contributed significant innovations to the customer experience field:
- 1st to develop a customer experience ROI maturity assessment
- 1st to create a customer experience model showing sequential flow of CX competencies as ROI building-blocks
- 1st to benchmark business-to-business customer experience practices globally
- 1st to create a CCXP Exam Prep Course for the CXPA’s Certified Customer Experience Professional exam
- 1st to coin the term “Customer Experience Enablement” as a bridge between VoC and customer engagement
- Developed customer experience journey mapping methodology with 8 unique best-practices