Marcia Trask has 30+ years of experience in B2B marketing as a practitioner, consultant and industry analyst. Her areas of expertise include strategic marketing planning, content strategy, campaign development, performance measurement, technology implementation, change management, and marketing and sales alignment/enablement. Marcia has worked across multiple marketing disciplines, as well as in product and sales operations. She is currently the Director of Campaign & Content Strategy at Integrate.
Prior to joining Integrate, Marcia was a Principal Analyst at Forrester Research/SiriusDecisions for the Marketing Executive and Marketing Operations Strategies services. She has held senior marketing roles at companies including New Relic, Adobe Systems and PeopleSoft. In these roles, Marcia has managed annual planning and budgeting, marketing M&A integration, content and campaign development, and has driven large-scale marketing technology implementations.